So it's hardly surprising she's been snapped up by Italian sportswear brand Ellesse as the new face of their upcoming BODY/WORKS campaign.
The former TOWIE star has made no secret of the fact she loves exercising, trying out everything from boxing to ballet.
She's also been helping fans stay in shape with her online fitness business Results With Lucy, along with her very own 'Booty Camps'.
Showing off the fruits of her labour, Lucy looks toned, tanned and fabulous while posing in the new campaign pictures for Ellesse.
The boutique owner can be seen flashing her washboard abs in a printed crop top with her brunette bob styled in effortless tousled waves.
The starlet also looks fab modelling a simple sky blue tee while flaunting deep smoky eyes, defined brows and a rosy pout.
But while we'd like to think Lucy doesn't actually look this flawless even when she works out, she really does!
Lucy recently snapped a post-exercise selfie after filming six advanced workouts for her website. Her skin was perfect and her cheeks were glowing, with a subtle flick of eyeliner decorating her chocolate peepers.
We're not jealous at all. Honest...
Ellesse's spring/summer '14 collection ranges in price from £15-£45. Stockists include Very, Littlewoods, Isme and K & Co.
What do you think of Lucy's campaign pictures? Let us know by commenting below as the best comment across the site each week wins £50!
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