And the Liverpudlian WAG proved she's her own best advert by modelling her fab new designs herself...
Coleen's spring/summer '14 range boasts a choice of figure-flattering swimwear options with plunging one-pieces, cute bikinis and printed cover-ups.
But there's also a host of gorgeous daytime outfits including floral shift dresses, tailored shorts and sheer blouses.
We love the chic printed bomber (below), which is perfect paired with black skinny jeans and strappy monochrome heels.
Her latest range is great for those who want a slice of Coleen's style on a budget, with prices ranging from £17 to £74.
Talking about her new line, Coleen said: "Summer clothes and swimwear are all about feeling confident and enjoying colours and prints.
"My collection for Littlewoods is designed to celebrate women's figures allowing them to choose the styles and trends that suit their body shape."
Check out our exclusive chat with Coleen about her new collection by clicking here!
Coleen's 26-piece spring/summer '14 range is available to buy now at Littlewoods.com, with sizes ranging from 8-20 and 32A-38DD.
Go behind the scenes on Coleen's shoot in the video below:
What do you think of Coleen's new range? Let us know by commenting below as the best comment across the site each week wins £50!
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