The TOWIE star has designed her very own spring/summer '14 range for Lasula Boutique, and with Ferne's style credentials, we've no doubt it will be a huge hit!
Ferne struck a playful pose while modelling a bright minidress from her new line, complete with a flirty thigh-grazing hemline and flattering skater skirt.
The hot pink colour highlighted her impressive deep bronze tan, and she rocked a pair of silver courts while wearing a 90s-style scrunchie on her wrist.
Clearly proud of her new venture, the starlet then changed into another pretty frock during the photocall, which was held at the Sanctum Soho Hotel.
Ferne looked ready for summer in an adorable multicoloured floral number, featuring T-shirt sleeves and a super-short hemline to showcase her lengthy pins.
This time the stylista opted for vibrant neon yellow strappy heels, accessorising with a silver watch and a matching red mani and pedi.
It's certainly a big day for Ferne as she's been working on her designs for Lasula for months. Snapping an Instagram photo while heading to her launch, the brunette said: "Enroute to #London town for my #FML @lasulaboutique #summer collection launch. With my #babes @carl_cunard"
She's also been dropping heaps of hints about her new collection lately, posting pictures of watercolour prints and an image of herself sporting a lemon yellow frock on Instagram.
And we have to say, we're pretty impressed with her #FML range (that's Ferne McCann for Lasula!), which launches online today.
The line features intricate lace jumpsuits, vibrant skorts and chiffon blouses, along with floral playsuits and colour block frocks.
Good work, Ferne!
What do you think of Ferne's dresses? Let us know by commenting below as the best comment across the site each week wins £50!
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