Kardashian Kids: Kim inspired by grandmother, dressing baby North

Published Thursday, Feb 20 2014, 12:55 GMT  |  By  |  Add comment
Kim, Khloe and Kourtney Kardashian have announced their latest venture, a kids' clothing range, will launch in March 2014.

Yep, as if they didn't have enough on their plates already, what with their various E! reality shows, Dash boutiques, women's clothing and accessories, not to mention various children and weddings that need attention, the trio are branching out with a new business.

We already knew a children's clothing line was in the works, and yesterday the sisters confirmed that Kardashian Kids will launch at Babies R Us on 15 March.

Khloe, Kim and Kourtney Kardashian will launch their kids' clothing line Kardashian Kids in March 2014

© Twitter / @kourtneykardash

Kim said she was "so excited" about the project, while Kourtney wrote: "Our children's clothing line, @kkidsofficial is coming March 15 to @BabiesRUs #kardashiankids #dreamcometrue."

Khloe added: "Beyond excited!"

Kardashian Kids was confirmed by Kim earlier this month, during a Twitter Q&A with fans when she was asked if her daughter North West wears bargain clothing as well as designer.

"Absolutely!" answered Kim. "She wears everything. I even created a baby line, so there can be super affordable clothes for babies. It launches in March. Kids grow so fast. You need affordable clothes!"

Khloe Kardashian, Kim Kardashian, Kourtney Kardashian celebrate Kim's birthday at TAO Las Vegas, 25 October 2013

© WENN / Judy Eddy

Khloe, Kim and Kourtney: how do they find time to sleep?!

Kim gave birth to daughter North in June 2013, while her sister Kourtney is mum to son Mason, four, and daughter Penelope, one.

We already knew that becoming a mum to little North – whose dad is Kanye West – was a major factor in Kim's decision to turn her hand to kids' clothing, but we didn't know she's also been inspired by her grandmother, who owned a kids' store.

"Our grandmother opened a children's fashion store, and from an early age I adored baby fashion," said Kim. "Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn't always find what we were envisioning. Now, as a mum, I cherish the time my baby and I spend together getting her dressed. The items in this collection are exactly what I have imagined for her."

Kim's grandmother Shannon, who is Kris Jenner's mum, has appeared on Keeping Up With The Kardashians in the past. She told Daily Beast back in 2012 that her famous granddaughters grew up playing in her shop.

"I recall Kim sitting on this very floor and counting money. She would sing, 'Counting is the game, and money is my name,' or 'Money is my name and counting is the game.' Something like that."

Kim Kardashian shares selfie of herself and daughter North, Instagram, 29 January 2014

© Instagram / @kimkardashian

Kim is a doting mum to baby North.

Celebrities arriving at LAX airport on an international flight Featuring: Kourtney Kardashian,Scott Disick,Penelope Scotland Disick,Mason Dash Disick Where: Los Angeles, CA, United States When: 01 May 2013 Credit: STS/WENN.com


Kourtney loves live as a mum.

Her elder sibling Kourtney added: "Since becoming a mum, I've been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby's skin and to bring fashion to the baby world that is affordable."

Khloe said: "With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me. We hope the charming patterns and the uniquely stylish items are gifts new parents will be delighted to open."

Kardashian Kids will feature everything from newborn onesies, caps and blankets to stylish and functional two-piece sets, jackets and dresses. The range will include "much adored motifs including butterflies, shimmering stars and a uniquely sweet take on the Kardashian signature animal print", according to a release, and the colour palette will feature "pastels, touches of gold, calming neutrals and pops of colour."

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