Yep, Primark has partnered up with McCain to launch the maroon 'CHIPS' jumper, as seen on the current McCain Chips for Tea TV advert.
Who'd have thought it, eh?
The jumpers are available to buy in unisex sizes today (14 February) for £12 in selected Primark stores across the UK, but they'll only be on sale for four weeks.
We'll be pairing ours with skinny jeans and heeled boots for a laid-back weekend look (while tucking into a plate of ketchup-covered chips, of course!)
Oh, and did we mention the jumper comes with a 50p off coupon for your own bag of home cooked chips? Yes, really!
Would you wear the 'CHIPS' jumper? Let us know by commenting below as the best comment across the site each week wins £50!
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