Amy Childs stuns in optical illusion dress from her new S/S '14 collection

Published Tuesday, Feb 11 2014, 11:40 GMT  |  By  |  Add comment
Amy Childs proved she's her own best advert as she took to the catwalk at the Pure London Fashion Trade Show to model her fabulous new clothing range.

After spending a month in Austria filming The Jump, the former TOWIE star got straight back to business by showcasing her new designs at the London-based event.

Amy Childs - Pure London Fashion Trade show held at the Olympia, London, Britain - 10 February 2014

© Rex Features / Jonathan Hordle

Amy sported a sophisticated floor-length number called the Penelope dress, which is part of her upcoming Amy Childs S/S '14 Collection and will be available soon, priced at £85.

Her demure dress also featured a high neckline plus a cream optical illusion design, making it super-flattering (win!).

In keeping with the fuss-free theme, Amy added a simple pair of black courts plus a classic French manicure.

She shunned her usual tumbling curls and instead styled her barnet in a chunky boho braid which she swept over one shoulder.

Who needs models when you look so good on the runway yourself, eh?

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