After spending a month in Austria filming The Jump, the former TOWIE star got straight back to business by showcasing her new designs at the London-based event.
Amy sported a sophisticated floor-length number called the Penelope dress, which is part of her upcoming Amy Childs S/S '14 Collection and will be available soon, priced at £85.
Her demure dress also featured a high neckline plus a cream optical illusion design, making it super-flattering (win!).
In keeping with the fuss-free theme, Amy added a simple pair of black courts plus a classic French manicure.
She shunned her usual tumbling curls and instead styled her barnet in a chunky boho braid which she swept over one shoulder.
Who needs models when you look so good on the runway yourself, eh?
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