Lady Gaga stuns as face of Versace Spring/Summer 2014 campaign: photos

Published Monday, Nov 25 2013, 19:30 GMT  |  By  |  1 comment
Hot news alert: Versace has announced Lady Gaga as the face of the brand's Spring/Summer 2014 campaign.

This is the very first time the 'Do What U Want' singer has appeared in a fashion advertising campaign, but judging by these smouldering promo shots, we hope it's not the last!

Gaga looks almost unrecognisable without her extravagant outfits and kooky accessories, instead donning sophisticated dresses in the stunning images.

Lady Gaga as the face of Versace Spring/Summer 2014 campaign

© Versace / Mert Alas & Marcus Piggott

One snap shows the starlet pulling her best pout while oozing glamour in a lilac cut-out dress paired with chunky statement jewellery.

Her platinum locks fall well below her waist and she kept her make-up low-key, opting for a wash of soft brown eyeshadow and a coral lip.

In another shot we see Gaga sporting a shimmering black dress while toting the Versace Palazzo handbag, a new addition to the designer's accessories collection for S/S '14.

Lady Gaga as the face of Versace Spring/Summer 2014

© Versace / Mert Alas & Marcus Piggott

The campaign marks a new chapter in Donatella Versace and Lady Gaga's friendship, which started when Gaga wore archive Versace pieces in the video for her song 'The Edge of Glory'. The songstress has also named a track on her new album Artpop after the Italian designer.

And it seems Donatella is over the moon to have Gaga on board, saying: "I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring.

"She is like family to me, the embodiment of the Versace."

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