If you suffer from fear of missing out then look away now, because the bargain fashion house is bursting with must-have items that are set to whip fashionistas into a frenzy as they try to get their hands on the best pieces.
From the sequinned midi-skirt that wouldn't look out of place on the red carpet, to the strappy stilettos that had us fooled into thinking they were Louboutins, we're counting down the days 'til October, when the collection starts dropping into store.
The moody campaign pictures focus on grunge glam, a mega-trend for winter 13, with the perfect mix-up of slinky dresses, sexy heels, chunky boots and knitwear.
You can feast your eyes on the rest of the gorgeously moody shots in our gallery, below, and start planning your winter wardrobe essentials.
With Fashion Week madness approaching, we're asking ourselves: who needs designer when the high street looks this good?!
What do you think of Primark's latest collection? Let us know in the comments box below, and remember, our favourite comment from across the site each week wins £50 - so you can treat yourself to a piece of the new collection!