The pop superstar was seen out and about in Soho, New York, while sporting her River Island Autumn/Winter 2013 gear - complete with an eye-catching yellow beanie hat that had the words 'G4LIFE' and 'RIRI' branded across it.
Her black tank top also had the 'G4LIFE' slogan emblazoned around the straps, as well as a number of her other AW13 pieces that we've already seen, including boxer shorts and bralets.
The slogan is a reference to her dark and powerful song 'G4L', taken from the Rated R album.
RiRi teamed her top with a pair of baggy boyfriend jeans, some black Nike trainers, a camouflage jacket tied around her waist and her current favourite controversial clutch.
Earlier this week, the Bajan songstress was spotted wearing another River Island ensemble and she has since been flooding her Instagram page with candid snaps of a few other items from her high street collection.
Clearly she's on a mission to promote the range as much as possible and what better way to do so than by getting kitted out in the clothes herself?!
RiRi has been keeping busy in New York after taking some fun-filled time off in her native Barbados, but it sounds like she is still having a blast.
On Wednesday (21 August) she tweeted: "There's no place like #NYC."
Since being in the Big Apple, Rihanna has shot a music video with rapper and friend A$AP Rocky and even met up with mentor Jay-Z.
Does this girl ever slow stop for more than five minutes?!
What do you think of Rihanna's new River Island pieces? Let us know below, as the best comment each week wins £50!