Natalie, 30, found herself being fired by Lord Alan Sugar a fortnight ago after lasting seven weeks in this year's series of the BBC1 show.
But it is definitely onwards and upwards for the former recruitment manager, as she and her sister Lexi are set to take on the world of fashion together with their new brand Panya London.
Designer Lexi is the creative mind behind the collection and, in collaboration with her older sister Natalie, they have debuted 14 weekend and party dresses - inspired by glamorous icons Cheryl and Victoria.
The frocks come in a range of styles - including skater, maxi and backless - and they already have one celebrity fan in the form of Emmerdale star Gemma Oaten!
Natalie and Lexi's collection is priced from £60, making their pieces perfect for a special occasion, and you can get your hands on them by visiting the Payna London website.
Speaking to Reveal, Natalie said: "We wanted to give the average girl a dress that would make her look and feel like a celebrity. After months of hard work, we are so proud to see our designs come to life!
"Our dresses are timeless classics, focusing on a flattering silhouette that girls can dress up or down with jewellery and accessories. Each dress in the collection can turn from day to night."
Natalie adds: "Because our dresses are made from such lovely fabrics, they look much more expensive than they actually are. Girls who can't afford designers like Victoria Beckham or Roland Mouret but still want to create that effortless chic look can do so with our collection.
"Every time we see a girl looking gorgeous in a Panya dress, it motivates us to keep producing designs that our girls love to wear."
Natalie and LexI's collection also features backless and full back version of the same dress, which they say no one else does.
Do you like Natalie's designs? Tell us below, as the best comment from across the website each week wins £50!
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