What TOWIE babe Gemma Collins doesn't know about looking glam isn't worth knowing, so her new range will be a breath of fresh air for fuller-figured ladies.
"My dresses are for all the women out there that can't get any nice glamorous bright clothes - most plus size is drab," says Gemma, 32. "As most designers aren't big themselves, I don't think they believe in plus size fashion!"
"But you can't just palm us off with big black oversized shirts - we are feminine and just because we're bigger doesn't mean we want to look dowdy! I always pick bright colours and go to the next level.
"I get hundreds of letters a week from mums, young girls, professionals... all thanking me for giving them confidence and helping them to have nice clothes.
"Finding nice clothes was always a nightmare but now dressing everyday is a pleasure. I still can't go to many shopping centres, but I'm hoping to change that."
Gemma's top tips on how to embrace your curves:
1) Never go a size smaller, and try to forget your size altogether - dress to what fits you instead. I make sure my dresses are cut to flatter curvy figures.
2) Make sure you have good underwear on - I like Freya and Curvy Kate.
4) Love your body and be proud to be curvy. One of the best things is not worrying about having a cream cake!
Read the full interview with Gemma and see more pics from the shoot in this week's Reveal magazine, on sale now!
The new Gemma Collins' Collection is available in sizes 16-22 - check it out here.
The Only Way Is Essex is on ITV2, Wednesdays and Sundays, at 10pm.
What do you think on Gemma's dresses? Let us know by commenting below as the best comment across the site each week wins £50!
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