Lucy showed off her a-mazing figure as she swapped the Kings Road for the White Isle, modelling the brand's latest collection in Ibiza, this week.
The stylish socialite oozed glamour as she modelled Gorgeous Couture's luxury collection on the rooftop of Ibiza's exclusive Es Vive Hotel and cliff tops around the island.
Gorgeous Couture says it chose Lucy as the face of their brand because "she is a classic beauty - but mostly because she's confident, fearless and knows what she wants in life and isn't afraid to go out and get it…just like the Gorgeous Couture woman."
The glamorous shoot was styled by celebrity stylist Nicole Smallwood and Lucy had a full glam squad on hand to primp and pamper her.
Lucy looked every inch the glamazon and tweeted a pic of her flawless make-up while on the shoot.
But it wasn't all work for the Made In Chelsea star as she partied the night away at Pacha nightclub and was spotted lunching in the sunshine with her entourage.
Lucy opted for a healthy smoothie over her usual tipple of champagne and her health kick didn't stop there as she tweeted a snap of a very healthy looking snack while sunning herself poolside.
Lucy takes over from the brand's previous famous face and fellow MIC cast member, Louise Thompson.
She's dating Louise's ex-boyfriend Spencer Matthews and now she's got Louise's old job! But we're sure Louise isn't too upset, as she has just been snapped up as the new face of lingerie brand Boux Avenue.
So as the girls go head-to-head in the world of fashion, we wonder who'll win this latest battle of the brunettes?
Gorgeous Couture's latest collection modelled by Lucy Watson will be available towards the end of June.
What do you think of Lucy Watson becoming the new face of Gorgeous Couture? Tell us in the comments below as the best comment from across the site each week will win £50!
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