Alexa Chung took her seat pride of place on the frow of the Mulberry SS13 show clutching the newest version of her namesake Alexa bag.
The oversized satchel style bag, named after the TV presenter and model, will now be available in gorgeous giraffe print calfskin.
She teamed the exclusive bag with a simple 3 quarter length sweatshirt and silk shorts. She kept her look casual with a simple bun and black studded flats.
She enjoyed the show alongside fellow Mulberry muse, Lana Del Rey, Kate Moss, Olivia Palermo and Olympian Jessica Ennis.
What do you think of the new Alexa bag? Let us know in the comments below!
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