Be part of a fashion first as Topshop and Facebook invite you to "Customise the Catwalk". The companies have teamed up to create the most advanced and engaging fashion experience to date!
For the first time ever, viewers of the exclusive Topshop Unique SS13 show during London Fashion Week will be able to "Customise the Catwalk". On 16 September at 3pm, viewers of the show will be able to change the colour of key looks and accessories and share them with friends via Facebook moments after the looks have hit the runway.
Everything from the music to the clothes and beauty can be purchased through Topshop.com and shared across all platforms.
The experience is all about the viewer being able to share the these personalised moments with their friends instantly. Beauty products will be available to buy with delivery 48 hours after the show alongside styling tips and digital tutorials.
There will also be the option to "Shoot the Show" which enables the viewers to snap their favourite looks from the show from the comfort of their own home as if they were sitting front row.
And for Twitter addicts, @Topshop is challenging fans to a "Tweet Off". This asks tweeters to review the collection in just 140 characters and the winning tweet will be given VIP tickets to the next Topshop Show.
What do you think of this ground breaking new technology? Let us know in the comments below!
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