But she's not the only one who has come under fire, as fellow TV presenter Holly Willoughby is also used to criticism about her ample bosom being on show.
Given this, we ask two TV stars: Should boobs be kept out of sight before the watershed?
I don't think Holly Willoughby and Tess Daly should be wearing anything in the daytime which shows cleavage.
Morning shows, afternoon shows… it's not suitable to see someone's knockers. End of. Especially for the types of shows these women are presenting.
You may as well have Fiona Bruce from Antiques Roadshow walking around with her bangers hanging out.
While Strictly is on before the watershed, it's a more formally dressed show so I think it's fair enough to wear a low cut formal dress.
But Tess? She hasn't got a bust anyway, love, so I'll let her off. I don't think anyone belongs in a low-cut frock when you've got great big breasts - on television or not.
And no human being should show an excess of cleavage, pert or not, when they're at work. Years ago you wouldn't have been allowed to have your knockers hanging out.
No wonder the poor men folk are getting excited. I was mortified when I saw my own jugs on I'm A Celebrity...- so much so, I had them reduced soon after.
If a man unbuttoned his shirt to the waist he'd be told off - so why does a woman do it? Put it away, ladies.
This won't come as much of a surprise but I love a bit of cleavage. You can't go wrong with it.
People who complain about Tess' cleavage on telly are probably just well jel because she looks amazing.
And most of the fashionable styles on sale today, like in my own range, make the most of showing off your assets. Rightly so!
While I do think too much cleavage is inappropriate for daytime television, Holly Willoughby, who always gets grief for showing off her bosom, always manages to stay looking smart and professional - teaming her assets with a smart pair of trousers or a nice demure skirt.
So I don't see what all the fuss is about. If anything, a short tight skirt is a lot worse – after all, boobs are a natural, womanly thing.
Any woman wants to look her best and show off her body while she's in her prime. So I don't blame these women for flaunting their assets.
Anyway, if you're lucky enough to have boobs that you aren't able to cover up too easily without looking frumpy, it's just got to be appropriate.
So boobs or legs. Not both.
The Amy Childs' Boutique is at the Eastgate Shopping Centre, in Basildon, Essex, until January selling her clothing collection, onesies, jewellery and hair pieces. The Amy Childs' collection is also available here
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