WARNING: Feasting your eyes on the next clip WILL induce mane envy.
Well, we did say!
Reality beauty Jess - who recently starred in Katie Salmon's oh-so-sexy mannequin challenge - is famous for her every-changing tresses, and it feels like it was only yesterday she took her Jessica Rabbit-inspired red locks a fierce raven black...
...but on Tuesday (22 November) she paid a visit to none other than Katy Grimshaw at Spectrum One for a something a bit different, and she emerged from the salon a shade lighter.
Can we all just take a second to appreciate her lush new length and that unrivalled shine? It's like something out of a Pantene advert, right?
Never one to shy away from the camera, Jess just couldn't resist flaunting her locks for her fans and followers and it wasn't long before her eye-catching clip pulled in the views, likes and comments.
"Because I'm worth it!" wrote one Insta-user, while another said, "Never seen such stunning hair! Can't stop staring and love the colour!"
Thanking the hair genius that is Katy, Jess captioned her post, "Big thank you to @spectrum_one for my unreal hair colour and @spectrumonehairextensions I'm in love with it they feel unreal! Got rid of the harsh black and went for some lighter colours."
Talking of glossy new overhauls, Jess isn't the only celeb to switch things up colour wise, as former Miss Great Britain Zara Holland also recently went brunette, while Jodie Marsh took to Instagram earlier in the week to flaunt her hot pink hair.
Everyone's at it! We'll see you in the salon, people.
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