On Monday, (7 November) Ashley took to Instagram to unveil her brand new barnet as she ditched the trailing, platinum blonde tousles she's famous for in favour of - yep, you guessed it - a long bob, or lob to the beauty savvy.
And she has gone a little darker, too!
The model and Hoxton Radio presenter proved that subtle changes make the most impact as she had her ends lopped off and took her bright blonde hair a sultry shade of caramel in time for Autumn - but of course, no look of hers would be complete without the signature, effortless wave - just beautiful.
Even though there's probably nothing she can't do herself, Ashley actually paid the hairstyling maestros at London's infamous Percy & Reed salon a little visit for her sparkling new vibe.
Taking to Instagram to thank them, beautiful Miss. James captioned a snap straight from the salon chair, 'Beware of her fair hair, for she excels all women in the magic of her locks; And when she winds them round a young man's neck. She will not ever set him free again.' Johann Wolfgang" von Goethe."
She continued, "Omg so happy with my hair transformation! Thank you @percyandreedsalons @hairaisers!" before letting us in on the process.
"I got the chop," she wrote, "had a colour, a #smartbond treatment and extensions."
Yep, that's right. Like TOWIE's Danielle Armstrong and Chloe Sims, Ashley proved that extensions are also amazing for dialling up the thickness of your locks, not just the length, and we're still lusting after the volume.
Her followers' verdict? OB-SESSED.
"Such a nice colour!" wrote one, while another said, "You have extensions? Looks so nice! I need some!"
Ashley isn't the only Celebville resident to opt for a lush lob, though, as Love Island's Malin Andersson, Liana Isadora Van Riel and Rachel Fenton have also braved the scissors lately, and they look just as fantastic!
Guess we'll see you in the chair, eh?
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