The reality star - who has her very own clothing collection with celeb-approved Prodigal Fox - is famous for her bright red barnet but taking a leaf out of Gogglebox star Scarlett Moffatt and Geordie Shore babe Chloe Ferry's beauty book, she decided that the raven look was the only way to this season.
And she looks amazing, right?
After paying a visit to the salon to switch her Jessica Rabbit-style vibe, Jess made like Kylie Jenner and took to Instagram to debut her look and it seems she's just as in love with the final result as we are, because the helfies (hair selfies, obviously!) came flooding in.
Six, last time we checked!
"I actually can't deal with her hair. Love it," wrote one of gorgeous Ms. Hayes' Instagram followers, while another said, "Love this more than the red!"
One Insta-user even compared her to N-Dubz songstress Tulisa with her jet black hair, "You look the image of Tulisa dark!"
Do you see it?
Talking of major hair transformations, Jess isn't the only reality star to make a change of late - oh no!
Love Island beauty Olivia Buckland - loved up with beau Alex Bowen - recently showed off her Rapunzel-esque extensions after teaming up with Hair Rehab London and her co-star Malin Andersson also jumped on the berry bandwagon in time for autumn.
Are you inspired yet? We totally are!
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