Over the weekend, the reality star turned beauty mogul announced that she has added one more swatch to her overflowing Lip Kit arsenal - a beautiful bubblegum pink (matte, of course) named Smile - but it quickly became clear that the new launch is pretty special.
In a clip in which she rocks the snappy new colour, Kylie revealed that she has teamed up with children's charity Smile Train, and that the sparkling new launch is in honour of World Smile Day.
"I'm very excited to reveal SMILE," the Keeping Up With The Karashians star said on the picture sharing app.
Kylie continued, "A beautiful pale pink shade that I created in partnership with @smiletrain for #WorldSmileDay 100% of net proceeds will go towards cleft surgery for children in the developing world and I will be presenting a check to them personally."
Yep, that's right. According to Kylie, ALL of the net proceeds of each liquid lippie sold will go directly to the charity, and we've no doubt it'll be a surefire sell out just like the others.
Of course, Kylie then took to Snapchat to give us a glimpse of the new hue (out now, FYI) in all its glory, comparing the swatch to another gorgeous pink in her collection, the incredibly popular KoKo K, named after her sister Khloe.
Kylie captioned another Insta-snap of the new product, "Let's do this," and it wasn't long before the comments came flooding in.
"My daughter was born with a cleft lip and cleft palate - this is what she has requested for her birthday!! Thank you so much for supporting Smile Train!! We will be patiently waiting!!" wrote one, while another said, "This is so lovely Kylie!"
Beauty for a good cause - what's not to love?
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