We want some of what she's got, please!
"#Nomakeup for my 44th birthday, embracing my past and future. Thank you for the instalove," the Iron Man actress posted, along with this ridiculously beautiful snap, above, complete with flawless skin and beachy hair.
And Instalove she certainly received with no less than 173,000 likes and over 4,000 comments at last count!
"You look like a 21 year old without makeup! You never looked 40 with make up! Good for you for knowing your beauty," commented one fan.
"Happy birthday!! You look so beautiful without makeup!" agreed another.
Gwyneth is used to glamming it up on the red carpet and for industry events but she rarely piles on the make-up – preferring a much more natural look to fake lashes and full-on pouts.
The Goop business queen also launched an organic skincare line called Juice Beauty at the beginning of the year, so it seems fitting that she's happy to show off her natural beauty without the aid of foundation and the like.
Gwyn, who has two children, Apple, 12 and Moses, 10 with ex-husband Chris Martin is a big (HUGE!) advocate of healthy living, drinking Moon Juice moon dust smoothies every morning and living a toxin-free beauty regime.
Well, something is obviously working because that woman is looking darn good, don't you agree?
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