Our verdict? Love, love, LOVE. Prepare yourself for a whole 'loada hair envy.
On Tuesday afternoon, (20 September) the This Morning presenter took to Instagram (where else, right?) to reveal that she had lopped her trademark midi lengths (we know - gasp!) into a stunning long bob a la Love Island's Olivia Buckland and Khloe Kardashian ahead of a new TV venture - and she sent social media into a teeny bit of a tizzy!
"New show... new lil' chop!," Holly captioned her b-e-autiful helfie (hair selfie, c'mon now guys), continuing, "@itvmeettheparents thanks everyone who came down to watch tonight! #meettheparents #love."
It's suits her a treat, right?
Even though she went a little bit shorter in time for the sparkling new show, Holly continued to rock her signature Hollywood-inspired waves, but she ditched the centre parting and flung her locks over to one side.
It's official - she's the definition of effortless chic.
"Makes me want to cut my hair!" wrote one Insta-user who fell head-over-heels for Holly's new barnet, while another commented, "Stunning! Love your hair shorter Hols!"
One even encouraged the star to pick up the scissors again, writing, "Keeping chopping it @hollywilloughby short would look amazing. Well short bob!"
Ooh, whaddya think peeps?
Holly isn't the only Celebville resident to opt for a change, though, as former glamour model Jodie Marsh recently unveiled her ah-mazing new pink dip-dye and Love Island's Zara Holland thanked celeb hairstyling maestro Adee Phelan for taking her bleached blonde locks a sultry honey hue earlier in the week.
Next stop: Our nearest salon! We'll see you in the chair, yes?
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