OK, OK, it's a wig, but how fierce does she look? #HairGoals.
Reality star Chloe is famous for her voluminous raven tresses, but she took to Instagram on Sunday evening (11 September) to prove her hair chameleon status with a brand new 'do (nope, not the full fringe, although that was amaze, too) and even though we're ob-sessed, her fans and followers are pretty divided.
Oh, you guys!
Taking to the picture-sharing up, Chloe posted a series of totally obligatory, ultra-glamorous snaps before hitting Newcastle town centre alongside her BFFs Marnie Simpson and Charlotte Crosby, and she showed off her brand new white-blonde locks which were styled into waist-grazing braids.
Anyone else getting Elsa vibes? So Frozen, right?!
The gorge star - who recently celebrated her 21st birthday - captioned her first snap, (which racked up a huge22.5K likes), "Bored of your hair colour and want a change try the amazing wigs by @carlbembridgehair," and it wasn't long before the comments came flooding in.
"She can pull off anything. SLAY GIRL," wrote one Insta-user, while another said, "Chloe! Looking well hot!"
A handful of Chloe's followers weren't so sold, though.
"You're so trying to copy Kylie Jenner," wrote one, and another mentioned, "I think your hair looks great dark. Suits you better."
Whether you love or loathe the bleached blonde, Chloe isn't the only celeb championing the look!
Over the weekend, Love Island's Malin Andersson took to Twitter to hint that she might be ditching her dark locks for platinum, too.
Ex On The Beach star Jess Impiazzi also recently opted for a splash of blonde-y, caramel-y highlights ahead of her holiday in sun-soaked Greece.
Are you inspired, yet?
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