And do you know what? WE LOVE.
On Monday (5 September), the Keeping Up With The Kardashians star took to Snapchat (obvs!) to reveal that she was taking her raven tresses a striking shade of platinum blonde a la sisters Kim and Kourtney Kardashian and she emerged from the salon chair looking like a completely different person!
Fast forward to Tuesday (6 September), and the reality star - who just launched three brand new matte Lip Kits - joined boyfriend Tyga, songstress pal Ariana Grande, and sister Kendall Jenner (currently gearing up for New York Fashion Week - exciting stuff!) at Kanye West's New York gig, and she made a pretty ha-uge splash with her new 'do.
The stunner caused a pap storm and let her mussed-up locks do all of the talking as she slipped into a slouchy black sweater dress and a pair of black and white chequered Vans.
Rapper Tyga was spotted hugging her from behind as the famous duo left New York concert after Snapchatting and singing their heart out - ca-ute!
KJ spent more or less all day in the salon chair in a bid to transform her tresses. She kicked the bottle (of hair dye, duh!) for good few months before going blonde and sported a series of in-your-face wigs instead.
This year alone, Kylie has opted for navy, caramel and bright red lengths, trumping all of her sisters in the beauty stakes.
Hands up if you're tempted to book in to your nearest salon?! Guilty...
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