Because the ultra-glam look is just way to difficult to maintain, right? Right!
Binky - who has her very own fashion collection with In The Style - is famous for her trailing tresses but she isn't afraid to admit that she gets a helping hand in the length department, courtesy of her BFFs over at Easilocks (Vicky Pattison, Megan McKenna and Cara de la Hoyde are also huge fans, FYI).
But this time, Binks didn't ask hairstyling maestro Thomas Tatam to present her with the most Hollywood-worthy wefts he has!
In fact, the reality star revealed that she's desperate to tone down her 'do for the summer and she took to the picture sharing app to give her fans and followers a glimpse of her new, low-maintenance new strands.
Well, low maintenance for Binky, that is.
In the snap, it's obvious that Binky is rocking much less hair than she usually does and it looks like she has ditched the glamorous tousles for simple, wispy waves, too.
Binky captioned the post (which has already racked up thousands of likes and still counting), "Loving my new @easilockshair by @hairbythomastatam Love the new natural length. Thanks Thomas."
"On point!" wrote one of Binky's Insta-followers, while another said, "Love this much less glam look on you. Keep it up! You don't want to look like all the other celebs."
We second that!
Binky isn't the only celeb to undergo a major hair-over this week, though, as TOWIE's Georgia Kousoulou went in the complete opposite direction and opted for thick and voluminous princess waves on Tuesday (23 August).
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