But on Wednesday (3 August), the saucy little minx fessed up on her app (kimkardashianwest.com) that her sleek, chic new lob was actually a VERY cleverly styled wig! Grrrrr.
Here at Reveal HQ we're avid followers of celebrity hairdresser Chris Appleton – he of Kim Kardashian, Katy Perry, Ariana Grande, Rita Ora, Christina Aguilera, need we go on (?) hair fame.
So, imagine our shock and indeed horror, when Chris took to Instagram to share a snippet from Kim's revelation (above).
"All about my new lob," Kim wrote on her site.
"It's a wig!" she revealed.
Cue: major gasps all over the world!
Kim originally took to Snapchat to reveal her new sharp do, which she then showcased on Monday night (1 August) at the Knc Beauty launch in Los Angeles (above).
But it seems we were all fooled, because the little trickster's hair is still very much long and wavy, NOT short, sharp and lob-like!
"Everyone is saying I chopped my hair, but it's all an illusion!" Kim wrote.
"Chris Appleton did this look and I'm so obsessed. He cut the wig into a lob and then made it SUPER straight and blunt."
Well, all we have to say is that is some wig. How natural does it look?
Chris Appleton is officially a hair (and wig!) genius.
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