Reality star Holly is as famous for her lustrous, caramel-coloured lengths as she is her c-razy on-screen antics, and even though she isn't afraid to admit to receiving a helping hand in the synthetic strands department, we never realised her hair looked this different underneath.
And 'dya know what? We actually really rate it!
In a series of snaps posted to the Easilocks Instagram account, Holly flaunted her au naturale locks which are a hell of a lot darker, choppier and shorter than we're using to seeing.
And of course, it wasn't long before her fans, followers and beauty-obsessives alike took to the comments section to have their say - but even though she was about to have a major extensions overhaul, some admitted that they really prefer the pared down look on her.
"As much as I love extensions, she looks so much better natural," wrote one Insta-user, while another said, "I have to agree! She looks really great without them!"
One even said, "AND she's wearing no make-up. I mean, can she get any more perfect?"
That said, Holly still went in for her eye-popping transformation - which included a colour refresh (hello, blonde!) and a good tousle-sesh - and the likes (nearly 31K of them, the last time we counted) came flooding in.
"Thank you SOOOO much @shane_o_sullivan for turning me from the 4th member of Hansen to ICEY PRINCESS!!," Holly captioned the same snap over on her Insta-page. "Most favourite hair colour yet - in love! You are the hair God!!"
Just gorgeous, right? But Holly isn't the only one to give us a sneak-peek of her much more cropped locks as TOWIE's Danielle Armstrong recently unveiled her stunning natural bob as did Ex On The Beach star Lacey Fuller.
Follow us on Twitter @RevealMag for all your celeb, fashion and beauty news!
Fancy winning some GREAT prizes? Check out Reveal Competitions here!