Kylie Jenner's new Kyshadow palette send the Internet into meltdown as it sells out in just one minute

Published Wednesday, Jul 27 2016, 12:49 BST  |  By  |  Add comment
Kylie Jenner vey nearly broke the internet again with the launch of Kyshadow - a brand spanking new, 9-strong eyeshadow palette - when it sold out in just one minute!

Yep, you read that correctly. One minute.

Kylie Jenner poses for selfie as she launches the new Kyshadow palette, Los Angeles, 25th July 2016

© Instagram / @kyliejenner

On Tuesday, the Keeping Up With The Kardashians star sent fans, followers and beauty obsessives into a tizzy when she announced that she would be expanding her sell-out Lip Kit collection - which boasts mattes, glosses and metallics - to include eye make-up, and she gave everyone them less than twelve hours to sharpen their virtual elbows and get their credit cards out!

The palette soon went live online and history repeated itself as thousands of fans flocked to to snap it up - but it sold out in no time at all.

In a bid to please everyone, Kylie even limited the Kyshadow palettes to one per person but a whole hoard of fans were still left empty handed and they took to social media to share their disappointment.

A photo posted by King Kylie (@kyliejenner) on

"I can't BELIEVE it sold out in 60 seconds! Will I ever get my hands on one?" asked one of Kylie's Instagram followers, while another simply said, "It sold out in one minute, oh my god."

Crazy, right?

But with that in mind, Kylie announced that she will be re-stocking the popular beauty buy along with her three new Lip Kit swatches - Maliboo, Ginger and Kristen, named after her mum Kris Jenner, later this month so there's still a chance to snag one.

Someone who probably won't be purchasing the shadow palette is celebrity make-up artist Jeffree Star who took to Twitter to complain about the quality of his splayed and broken Lip Kit brushes recently.

A video posted by King Kylie (@kyliejenner) on

Jeffree complained, "No shade but... How the f**k can a multimillion dollar celebrity, think this is acceptable?? Was there no quality control."

He then went on to say, "Those were brand-new straight out of the box, and I pulled them out for the first time and saw that… umm..."

That said, Kylie hit back and reassured fans that she works tirelessly to ensure that her brand meets everyone's standards. "I'm motivated every day to make Kylie Cosmetics the best it can be. I'm continuing to learn and I just want to make everyone happy," she said.

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