Yep, you read that correctly. One minute.
On Tuesday, the Keeping Up With The Kardashians star sent fans, followers and beauty obsessives into a tizzy when she announced that she would be expanding her sell-out Lip Kit collection - which boasts mattes, glosses and metallics - to include eye make-up, and she gave everyone them less than twelve hours to sharpen their virtual elbows and get their credit cards out!
The palette soon went live online and history repeated itself as thousands of fans flocked to www.kyliecosmetics.com to snap it up - but it sold out in no time at all.
In a bid to please everyone, Kylie even limited the Kyshadow palettes to one per person but a whole hoard of fans were still left empty handed and they took to social media to share their disappointment.
"I can't BELIEVE it sold out in 60 seconds! Will I ever get my hands on one?" asked one of Kylie's Instagram followers, while another simply said, "It sold out in one minute, oh my god."
But with that in mind, Kylie announced that she will be re-stocking the popular beauty buy along with her three new Lip Kit swatches - Maliboo, Ginger and Kristen, named after her mum Kris Jenner, later this month so there's still a chance to snag one.
Someone who probably won't be purchasing the shadow palette is celebrity make-up artist Jeffree Star who took to Twitter to complain about the quality of his splayed and broken Lip Kit brushes recently.
Jeffree complained, "No shade but... How the f**k can a multimillion dollar celebrity, think this is acceptable?? Was there no quality control."
He then went on to say, "Those were brand-new straight out of the box, and I pulled them out for the first time and saw that… umm..."
That said, Kylie hit back and reassured fans that she works tirelessly to ensure that her brand meets everyone's standards. "I'm motivated every day to make Kylie Cosmetics the best it can be. I'm continuing to learn and I just want to make everyone happy," she said.
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