Move over Kylie Jenner, there's a new hair chameleon in town.
While her sisters including Kim and Khloe chop and change their hair more times than we can count, Kendall always like to keep things natural and classic.
Well, until now, that is - and we're absolutely loving her Kelly Osbourne-inspired new look!
On Monday (25 July) made like beauty obsessed sis Kylie and took to Snapchat to film from the salon chair. She only went in to take a few inches off her fast-growing lob (long bob, duh) but decided to switch things up with a splash of colour.
Unlike Kylie who went peach recently, or Kim who has rocked platinum blonde loads this year, Kendall went crazy edgy on us with lashings of purple highlights and we've fallen head over heels for the look!
It seems she has, too, as she took a series of fun selfies and clips and posted them to her Snapchat story for fans, followers and beauty-obsessives alike to catch a glimpse of.
This isn't the first time Kenny has dabbled with the dye recently, though. On a shoot with Vogue magazine earlier this year, the reality star turned supermodel drew gasps (of the good kind!) when she lifted the lid on Barbie-pink tresses.
The look didn't last long and Kendall soon went back to brunette but here's hoping this sticks around for longer.
It's a thumbs up from us!
Follow us on Twitter @RevealMag for all your celeb, fashion and beauty news!
Fancy winning some GREAT prizes? Check out Reveal Competitions here!