On Monday (25 July), Kylie took to her website and mobile app to announce that she has expanded her beauty empire to include The Bronze Palette - a 9-strong eyeshadow collection that currently boasts a handful of shimmer-flecked golds, matte nudes and smokey hues to boot.
Just like her sell-out Lip Kit line, the Kyshadow palette sent the internet into meltdown - but while many of her fans and followers were falling over themselves to try and snap one up, a handful were less than impressed.
In fact, some even accused Kylie of "stealing" the idea from a famous beauty blogger turned make-up mogul Shannon (Shaaanxo), who not long ago lifted the lid on a very similar-looking beauty buy.
Underneath a picture of the nine new swatches which includes Jasper, Cirtine and Tiger's Eye to name but a few, one follower wrote, "This looks exactly like the @shaaanxo palette tbh," while another commented, "Exact same colours as the Shaaanxo palette - someone's stolen the idea?!"
One did the math and said, "Um, copied! LOL."
Many beauty know-it-alls even compared Kylie's new launch to the Too Faced Chocolate Bar Eyeshadow Palette, £39 and Morphe's very popular Eyeshadow Palette in Taupe, £18.95. That said, the praise and compliments came flooding in.
"Whatever people. I'll be buying it - so beautiful!" wrote one. Another said, "This is life!"
Kylie hasn't responded to any of the comments that the Kylie Cosmetics Instagram account is currently racking up, but it's true to say she has been working long and hard on the product.
Back in early April, Seventeen discovered the website KylieLipKit.com (not affiliated with Kylie Cosmetics of Kylie Jenner Inc, in case you were wondering) which suggested that Kylie had trademarked the name Kyshadow to add to her already super-popular beauty line.
Kylie is also rumoured to have trademarked Kyliner and Kybrow so we could see her totally take over the beauty sphere in the next year.
One person who probably won't be shelling out on the drop is make-up artist Jeffree Star who called Kylie out for the bad quality of her Lip Kit brushes. Since then, the collection received an 'F' rating from the Better Business Bureau but with the launch of Kyshadow, her make-up line is proving to be more popular than ever.
She sure knows how to set tongues wagging, right?
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