Yesterday, the Keeping Up With The Kardashians star drew gasps and set tongues wagging after posting a moving image of a blinking eye to her Instagram account. She captioned the intriguing clip,
"Tomorrow at 10am PST [6pm GMT] the secret will be revealed on TheKylieJenner.com & the Kylie Jenner Official App."
Fast forward to today, and the secret is now out of the bag!
While Kylie's fans and followers guessed at a line of false lashes, mascaras and eyeliners it's actually a 9-strong eyeshadow palette, The Bronze Palette - filled to the brim with understated nudes, shimmer-flecked golds and seriously smokey hues - that Kylie has been working on, and it has already sent the Internet into meltdown.
Kylie took to her website and app to break the news with her fellow beauty-obsessives and it wasn't long before she shared her newest venture all over Snapchat, Twitter and Instagram.
Just like her extremely popular Lip Kit shades, she showed off each and every swatch from Jasper to Topaz, Citrine to Tiger's Eye, on her arm, and we can't actually get over how stunning they all are!
Now, there's no denying the beauty news has caused a ha-uge stir, but we knew Kylie had something exciting up her sleeve back in April...
Not that long ago, Seventeen claimed that Kylie was working on Kybrow, Kyliner and Kyshadow kits!
The publication discovered the website KylieLipKit.com (not affiliated with Kylie Cosmetics of Kylie Jenner Inc, in case you were wondering) which suggested that Kylie had trademarked the aforementioned names to expand her already super-popular beauty line - and they were right!
Kylie revealed that she will be launching the palette at 10pm GMT and her new matte liquid lippies - Ginger, Maliboo and Kristen - will also be re-stocked.
It's time to sharpen those virtual elbows! Make sure you've got your credit cards to hand.
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