Reality beauty Kylie already has a sell-out Lip Kit collection - which includes mattes, glosses, and a whole hoard of metallics - under her belt but it looks like she's branching out further into the beauty sphere with what could be a range of false lashes, a mascara or even a line of eyeshadows.
Hear us out!
Taking to the Kylie Cosmetics Instagram account on Sunday evening (24 July), Kylie posted moving image of a blinking eye with wispy, Bambi-like lashes. She captioned the intriguing clip,
"Tomorrow at 10am PST [6pm GMT] the secret will be revealed on TheKylieJenner.com & the Kylie Jenner Official App."
The caption reports that Kylie will spill the beans on her latest project over on her website and mobile app and while many of her fans took to the comments section to take a guess, it seems we're all still none the wiser.
"Is she launching false eyelashes? Is she omg?," wrote one excited fan, while another tagged three friends and said, "What do you think. shadow, liner, mascara, brows, lashes hmmmm."
Now, Kylie is famed for her love of falsies and often looks to cheap-as-chips Ardell and (a little more luxe) Huda Beauty to provide her already gorgeous peepers with pizazz - so lashes are a possibility.
That said, KJ has been stripping her look back of late and often accentuates her brown eyes with just a single swipe of mascara which is our second guess, but there's something a little more interesting to factor in.
In April, Seventeen claimed that Kylie was working on (wait for it) Kybrow, Kyliner and Kyshadow kits!
The publication discovered the website KylieLipKit.com (not affiliated with Kylie Cosmetics of Kylie Jenner Inc, in case you were wondering) which suggested that Kylie has trademarked the aforementioned names as she plans to expand her already super-popular beauty line to include brow products, shadows and eyeliners.
Exciting stuff, right?
Kylie Cosmetics have kept everything very hush hush, but in a February interview with Popsugar USA, the starlet did mention that she would love to formulate one of the trickiest of beauty buys, liquid foundation, so she could well be dabbling in eye make-up, too.
Of course, we'll be on hand to bring you the goss as and when it breaks (later this evening, FYI!) but until then, make space in your make-up bags!
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