Kylie Jenner's new Lip Kit shade was leaked on Instagram - and it has caused quite a stir!

Published Wednesday, Jul 13 2016, 12:17 BST  |  By  |  Add comment
If you're a beauty know-it-all (guilty!) it's possible you could have spotted Kylie Jenner's latest Lip Kit shade (yep, another one!) doing the rounds on social media recently...

....but if so, pretend you're none the wiser, because it was posted without her consent!

Kylie Jenner's new Lip Kit shade is leaked on Instagram, 13th July 2016

© Instagram / @kyliejenner

There are oodles and oodles of Instagram accounts dedicated to spilling the beans on Kylie's biggest and latest beauty triumphs but over the weekend one user landed themselves in hot water after sharing a secret snap of Kylie's new swatch, supposedly named Leo after her star sign.

The new limited edition shade - which is set to join Kylie's matte liquid lipstick collection - was a striking brick red housed in the snazziest, gold packaging to celebrate the Keeping Up With The Kardashians star's August 10th birthday but obviously, she wanted to be the one to deliver the news first, whether that was via Snapchat (most probably), Instagram or Twitter.


Kylie Jenner shares picture of her expanding Lip Kit collection on Instagram, 22nd March 2016

© Instagram / @kyliejenner

According to the owner of one account, Lip Snitches, Kylie Cosmetics had started to contact pages personally in a bid to remove all images of the supposedly leaked shade from the internet. This is because they were posted without Kylie's permission or knowledge.

Rather scarily, Kylie Cosmetics claimed that the swatch snaps had been taken without Kylie's authorisation and that they had to be taken down immediately. This prompted the owner of the Lip Snitches account to warn others via another post.

The user captioned a screenshot of Kylie Cosmetics' message, "Kylie Cosmetics messaged a lot of people to take down their images of the last lip kit leak [...] As the first person to post it, I feel greatly responsible for all the accounts that have been penalized for the picture & for the other repercussions some people have had to face [...] I never want to my account to become so obsessed with getting a 'scoop' that I forget about PEOPLE & how to treat them [...] It was Kylie's property & I should have respected that."

Kylie Jenner expanding Lip Kit to include a range of Lip glosses, 1st April 2016

© Instagram / @kyliejenner


This isn't the first time Kylie Jenner's beauty empire has set tongues wagging and drawn gasps recently, though.

This month, her brand received a shocking 'F' rating from the Better Business Bureau after receiving countless complains about quality, postage and packaging and confidentiality.

Follow us on Twitter @RevealMag for all your celeb, fashion and beauty news!

Fancy winning some GREAT prizes? Check out Reveal Competitions here!