When it comes to changing her barnet, Katie Price is up there with the likes of hair chameleon Kylie Jenner and Vicky Pattison and her latest look has drawn gasps - of the good kind, duh!
Over the weekend, the mum-of-five took to Instagram (where else, right?) to showcase her shiny new 'do having paid a visit to hairstyling maestro Mikey Kardashian, and she emerged from the salon a good few shades lighter! In fact, we almost didn't recognise her as we scrolled through our feed.
As well as hitting the bottle (of hair dye, obviously) Katie wanted to give her natural bobbed-tresses oodles of length and she went all Rapunzel on us with a sweeping side fringe and wispy layers to boot.
Taking to the picture sharing app, Katie captioned a snap of her lustrous new extensions, "I can't believe how much I'm loving my new @easilockshair that @itsdash did for me, he took me blonder for summer and I can't believe how healthy my own hair is feeling! I LOVE IT!! You can see my old blonde bob has grown so much."
She wasn't the only one enamoured with the new look, though, as Mikey took to Instagram to gush about it too.
"And WHAT a transformation!!!," he wrote beside a snap of Katie.
"We lifted Kates colour up a bit for summer, using @olaplexuk to make sure we don't compromise the hair. And then we used @easilockshair in colours Sand & Vanilla & Cream Caramel 18" to add some extra length. I hope you guys all love this as much as @officialkatieprice & I do. Styled using all @philipbhaircare."
Of course, it wasn't long before Katie's fans and followers flooded the comments section with compliments!
"It's the best hairstyle you've had! Love it," wrote one Insta-user, while another said, "Oooo Katie! You look amazing!"
We couldn't agree more.
Katie isn't the only celeb to opt for Easilocks of late, as Geordie Shore's Holly Hagan recently went in for a hair-transformation as did TOWIE's Megan McKenna.
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