Earlier this month, the reality star announced that she would be collaborating with celeb favourite X Factor Extensions to create a covetable collection of Ariel-red locks.
Now, extensions-lovers will know that synthetic strands are usually poker-straight, but Jess - who actually has naturally curly hair - decided that tousles were the way forward and worked hard to include a series of cool curly clip ins, too...
...and what better way to show them off than with a gorgeous selfie, right?
Jess took to Instagram this afternoon to treat her fans, followers and beauty-obsessives alike to a glimpse of her upcoming collection and we can't quite believe they aren't her natural locks!
Jess captioned a snap in which she rocked minimal make-up and just a handful of styling mousse, "I've done it! Back to Curly hair! Thanks @xfactorhairextensions #Curley #hair," and it wasn't long before she was bombarded with comments.
"The curly hair look definitely suits you," wrote one Insta-user, while another said, "Finally, a celeb embracing their natural curls! Even if half is extensions - love love love."
Jess then took to the picture sharing website to hint that her unique collection of hair pieces will be launching in no time at all.
The stunner captioned a screenshot of a Reveal article uncovering her newest beauty venture, "#instalocksbyjess, coming soon #buildingMyempire."
Hands up if you can't wait?!
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