Kylie Jenner and her sell-out Lip Kits can move over for a minute, because there's a new beauty mogul in town.
On Tuesday (28 June), reality star turned TV presenter Ferne announced the launch of her first ever beauty collection which currently includes tanning lotions and mousses in a whole hoard of different shades, but way too many fans, followers and beauty obsessives flooded the site, causing it to crash!
Ferne Beauty UK took to Instagram to apologise for the inconvenience with a rather hi-larious snap of Justin Bieber brandishing a sign that simply read, "Sorry" alongside the caption, "We had a lil' glitch on our website due to too many #fernebeauty babes checking us out! (thank you) and sorry."
The account then Tweeted that they would be up and running shortly and offered to make amends with those who were unable to land their hands on Ferne's brand spanking new beauty buys by giving them a 20% discount code to use on their next purchase.
N'aww, you guys!
Ferne is the latest celeb to follow in the footsteps of Keeping Up With The Kardashians star and make-up maestro Kylie Jenner when it comes to bringing the internet down with beauty announcements.
This year, KJ crashed Google - yep, Google - with the launch of her lip gloss and metallics collection and fans are still trying to land their hands on the bits and bobs.
That said, Ferne Beauty UK haven't sold out of products just yet, so there's still time to bag yourself something.
Credit cards at the ready and fingers crossed!
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