The reality star turned Hoxton Radio presenter - currently en route to Glastonbury (we hope she took her wellies, eek!) - proved that anything goes during festival season and she took to Instagram to unveil her seriously snazzy new barnet.
Kylie Jenner, who?
Ashley - who is famed for her lustrous, bright blonde, blow-dried locks - ditched the glamour and unleashed her edgy (and ultra brave) side as she opted for a whole head of fuschia. She captioned a quick clip in which she flips and flicks her new 'do for the camera, "A little preview of my #glastonbury hair thanks to the amazing @butcherssalon I feel like I need a superhero name. Any ideas? #festivalhair."
A superhero name you shall have, Ms. James. Tweet us with your suggestions!
Ash, captioned another snap, "Pink hair don't care. On my way to Glasto, this traffic better be a myth!" after hearing about the ha-uge tailbacks trying to get into Worthy Farm - uh oh!
But back to her hair! Ashley might fancy herself as a bit of a trendsetter (ehem, totally is) but she isn't the only celeb to shake things up in the 'do department - oh no!
At Rosie Fortescue's jewellery launch party in London this week, Amber Le Bon recently lifted the lid on fluoro pink locks blowing every other guest - including Millie Mackintosh and her beau Hugo Taylor - out of the water, and she looked great!
Now, er, give us a moment while we get on the phone to our nearest salon...
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