The reality star took to Instagram and Snapchat (where else?) over the weekend to draw attention to his platinum new 'do as he decided to ditch his trademark raven tresses (we know, gasp!) for something a little more trendy...
...and he just can't stop posting selfies!
Scrolling through our Instagram feed we almost didn't recognise Bobby - who is currently soaking up the sun in Mykonos (well jel) - with his new hair, but while he sips on pina coladas the likes are continuing to flood in for his snaps.
One of Bobby's followers wrote, "You suit this so much Bobs! Love it!" while another said, "Loving the hair Bob, you look fabulous! Very dapper!"
In fact, it was hard to find a single comment bashing Bobby's striking silver locks and it seems his fans are looking to hit the bottle (of hair dye, obviously), too!
One TOWIE super fan said, "Look how much this hair colour suits him! I want it," and another wrote, "Everyone's doing it now! Major hair goals."
We couldn't agree more.
With that in mind, Bobby isn't the only TOWIE star to take a leaf out of Bieber's book of style as Ricky Rayment recently decided to go silver, too. Although, he ran into a number of hair-dyeing difficulties...
Last month, we followed Ricky on a HILARIOUS Snapchat journey as he tried to go much lighter like Bobs, but after a total of seven (YEP, seven) attempts, the colour still wouldn't take!
Send your hairdresser his way, Bobby!
Follow us on Twitter @RevealMag for all your celeb, fashion and beauty news!
Fancy winning some GREAT prizes? Check out Reveal Competitions here!