The Keeping Up With The Kardashians star took to Snapchat (where else?) to debut the new matte swatch and after branching out into reds and metallics she went back to what she knows best - understated nudes.
The reality beauty shared a series of snaps and clips as she tested out the new shade named Exposed and fans and followers have already branded it "a must."
In one snap, Kylie blew her own trumpet and said that the new hue - a peach-mocha mix - is the "best nude" she's ever used. Comparing them to Dolce K, Candy K, KoKo K and Posie K on her arm she wrote, "I love it so much."
Of course, it wasn't long before Kylie fans and beauty obsessives alike picked up on the announcement and as per usual, they wen't a little crazy.
Taking to the kylizzlesnapchats Instagram comments section, one fan wrote, "OMG, I WANT!" while another said, "This is SO my new colour."
However, some beauty lovers mentioned that they still haven't managed to land their hands on Kylie's first drop because it has been so popular.
One disappointed follower said, "I want this so much but she makes it so difficult to buy," while another wrote, "Another gorgeous colour I probably won't be able to get!"
Kylie's lip glosses have also come under fire recently after make-up artist Jeffree Star took to Twitter to complain about the state of his brush, which was splayed and matted, making application near impossible.
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