Now we obviously know about contouring our cheekbones and lately we've laid eyes on ab and boob contouring videos (mental, we know!) - all there to help us enhance our assets in time for the summer months.
But it seems the contouring craze has crept lower and lower as Kim Kardashian's personal tanner has just pointed out to us.
Taking to Kimmy's website and app, tanning maestro Jimmy Coco lifted the lid on all things bum contouring - yep, you read that correctly - but you'd be a fool to think it involves your trusty cream-to-powder palette and an angled brush.
The Keeping Up With The Kardashians star's personal tanning maestro revealed, "The tan that I do on Kim not only enhances her beautiful skin tone, but it enhances her muscle tone also."
Hmm, we're listening.
Mr. Coco (what a name, eh?) also went on to say, "To give your butt a little lift, ask your technician to shade a half heart on each butt cheek, leaving the upper part of the inside of the heart a little bit lighter which will create the illusion of a lifted butt."
A butt lift without having to go under the knife or break a sweat trying to complete the squat challenge? Er, we're sold!
Hands up if you're currently booking into a salon?
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