Max Factor taps Rochelle Humes as the face of their new Luxe Collection

Published Wednesday, Apr 6 2016, 12:19 BST  |  By  |  Add comment
Stop what you're doing! Rochelle Humes has joined forces with Max Factor to bring us their brand spanking new Luxe Collection - and she looks absolutely insane in the sneak peek campaign picture!

Rochelle teamed up with world-famous make-up artist Caroline Barnes to debut the new product drop and the dynamic duo opted for a seriously opulent, Middle Eastern-inspired look awash with colour, golden shimmer and contour - obviously!

Max Factor join forces with Rochelle Humes and announce her as the new face of their Luxe Collection, 6th March 2016

© Rochelle Humes for Max Factor and Superdrug

In the stunning snap, Rochelle rocks her locks in an up-do to draw attention to her otherwordly glow, smouldering nude smokey eye and colour pop lips which make the most of her strong, gorgeous features.

TV presenter Rochelle is famed for flawless make-up looks, anyway, and she always gets it right, so choosing her to front the new product line was a total no brainer for the beauty boffs at Max Factor.

Talking about the collaboration, Roch said, "I love the opulent golds in the Byzantine look. I'm naturally drawn to these tones and shades and love the soft smokey eye in contrast to the coral lip!"

Rochelle Humes is snapped up by Max Factor as the new face of their Luxe Collection, 6th April 2016

© Rochelle Humes for Max Factor and Superdrug

She continued, "The Luxe Collection includes three of my favourite products, All Day Primer, Lipfinity Lipstick in Ever Sumptuous - a really beautiful shade - and an amazing lengthening mascara - Masterpiece Max."

It wasn't long before the brunette beauty took to Instagram to gush about her newest venture, and it seems she's just as excited as we are!

Mum-of-one Rochelle captioned the dazzling campaign shot: "So… say hello to the new @MaxFactor @Superdrugloves ambassador! I've been working with @CarolineBarnesMakeUp and #MaxFactor to create some gorgeous looks which I can't wait to show you guys… stay tuned! #pinchme."

And the best part? You can snap up the range from Superdrug today. Beauty obsessives better sharpen their elbows - it's set to be a surefire sell-out.

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