Kylie Jenner took to Snapchat (obviously!) to see her Kylie Lip Kit website go live once again, after selling out three times this year already, but many fans were left sorely disappointed as the whole entire collection was snapped up in less than a quarter of an hour.
In the ten second clip, Kylie chats away alongside a pal and momager Kris Jenner who pipes up with, "That's it! Sold out in – quicker than ever! 15 minutes!" to which Kylie replies, "Sold out completely? Everything?!"
Unbelievable, isn't it?!
At one point, Keeping Up With The Kardashians star Kylie thinks that something had gone wrong with the website as so many fans are unable to load the page - but that's just because the traffic is just too much for Google to handle!
In another clip, Kylie asks her mum, "I broke Google?" and Kris replies, "You broke google. Google can not track it, they cannot figure it out either. I just got this email that said you broke Google Analytics. There's over 200,000 people on the website and it's just too much for Google. You literally broke Google."
Kylie's Lip Kit launched in November last year and introduced four stunning matte nude hues, KoKo K, Dolce K, Candy K and True Brown which came complete with co-ordinating lip liners.
Since then, Kylez has expanded the swatch spectrum to include reds, a stunning magenta and the latest shade - Kourt K (named after her sister Kourtney Kardashian) - an eye-popping purple.
We have no idea when the next lot will become available but we do know that you better start sharpening those virtual elbows. Lippie lovers - watch this space!
For exclusive competitions and amazing prizes visit Reveal's Facebook page NOW!