This week it was TOWIE star Danielle Armstrong's turn to induce major hair envy as she ditched the straighteners, tongs and rollers and embraced her natural tousles, sending social media into somewhat of a beauty meltdown in the process!
Dani took to Snapchat and Instagram (where else, right?!) to flaunt her beautiful cascading mane in an absolutely stunning selfie as she gave curl aficionados Ella Eyre, Ariana Grande and Little Mix's Jesy Nelson (yeah, we went there) a run for their money in the shaggy 'do stakes.
The gorgeous reality star - who decided it was time to ditch the big bouncy blow-dries and endless styling products for a single handful of mousse - captioned her snap: "#curlyhairdontcare," and it wasn't long before the compliments came flooding in!
One of Danielle's followers was just as enamoured with her pared back, au naturale look as we were and said, "This look is better. (You look amazing all the time anyway) but the curly hair suits you so much," while another wrote, "Beautiful! Do you know what? It actually makes you look heaps younger!"
In the pic, which has racked up a HA-UGE 12k likes, and counting, Danielle pulled her signature pout - obviously - and unleashed her inner rock chick with lashings of kohl eyeliner and a 90s-inspired choker.
We adore! Hands up if she has inspired you to give your straightening serum the elbow?
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