The Burn songstress has followed in the footsteps of Selena Gomez as the new face of the haircare brand's latest uplifting campaign which aims to promote both inner strength and hair vitality and we reckon that she is the best ambassador for natural, healthy locks - just look at that 'em shine!
In one oh-so-dreamy snap, vest-clad Ellie rocks a stunning, Khloe Kardashian-inspired, tousled lob that boasts oodles of volume and bounce.
In another pic, Ellie shows off her seductive side and treats us to an over-the-shoulder pose as she inspects her lengths. Just gorgeous, no?
There's no denying Ellie is super successful but in a candid interview she explained exactly why the purse-pleasing high-street buys are so important to her.
"I put my hair through a lot of heat styling and colouring, especially when I'm touring. Up until now, I only used salon brands, but now I've discovered PANTENE PRO-V there's no going back. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful."
She continued, "When I'm feeling strong I can do whatever I set my mind to. When my hair is strong I can do anything I want to it without worrying about the damage."
But which products does she adore at the moment?
Well, expert stylist ambassador Ben Cooke revealed that Ellie looks to the PANTENE PRO-V Repair & Protect Shampoo and Conditioner but she mixes it up with a dollop of the PANTENE PRO-V Volume & Body, when she wants to inject a little drah-mah and pizzazz into her primping regime.
Ellie looks sensational in the pics but this isn't her first beauty campaign - oh no. The stage sensation recently teamed up with M.A.C Cosmetics on a sell-out make-up range which only serves to exaggerate her fab beauty credentials.
What'e next we wonder? Watch this space!
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