We're all familiar with Charlotte's K.I.S.S.I.N.G Lipsticks in Penelope Pink, Miss Kensington and Red Carpet Ready but later this year we'll be introduced to a brand spanking new Hot Lips shade - Kim K.W - named after the Keeping Up With The Kardashians star herself.
And yes, it's a neutral hue!
But what else can we expect from Kim's first ever lippie? Will it be matte like those in younger sister Kylie Jenner's Lip Kit collection or will it boast a subtle sheen?
Well you'll have to wait and see when the Hot Lips line - which some of our other celebs including Emily Ratajkowski, Victoria Beckham and Poppy Delevingne have collaborated on - lands in June. We aren't giving anything away...
What's more, the launch of the much anticipated lipstick will raise awareness and money for Women For Women and a donation of £1 from the sale of every single one in the first two months will go directly to the charity.
That means you get to do your bit and rock a power pout like Kim. Er, what's not to love?!
In the meantime, follow the #lipstickconfidence campaign on social media for updates.
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