Scrolling through our picture feed this afternoon, we nearly mistook the Problem songstress for Ex On The Beach starlet and new mum Talitha Minnis (striking resemblence, right?!) but the signature cat-eye flick and perfectly plump pout soon gave her away.
Ariana made her debut on the Elvis Duran radio show in New York earlier today and made everyone stare when she stopped to pose for the paparazzi, but it wasn't just the colour that was a little different...
The absolutely stunning singer also ditched her trademark ponytail and channelled her inner Kim Kardashian with super-tight braids that trailed past her shoulders and grazed her waist.
HEL-LO, mane envy. Anyone else booking a salon appointment for this weekend?
Gorgeous Ms. Grande isn't the only celeb to show off a brand spanking new 'do, however, as Keeping Up With The Kardashians babe Kylie Jenner and ex-TOWIE stars Lauren Goodger and Joey Essex have all debuted different looks this week.
Geordie Shore's Marnie Simpson also took to Instagram on Sunday (13 March) to reveal that she is desperate to transform her raven tresses a striking platinum blonde tone.
We just can't keep up with 'em!
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