Joey Essex does a Justin Bieber and dyes his hair platinum blonde!

Published Monday, Mar 14 2016, 12:44 GMT  |  By  |  Add comment
The Only Way Is Essex's Joey Essex has jumped on Justin Bieber's bandwagon and dyed his brown locks a striking shade of silver - but we have to admit, it suits him a treat!

Scrolling through our Instagram feed this afternoon, we thought we'd come across yet another of the Where Are U Now singer's selfies, but on closer inspection we realised that TOWIE's Joey had also hit the bottle.

A photo posted by Joey Essex (@joeyessex90) on

Of hair dye, people! Seriously...

Joey captioned the snap, which has already racked up a huge 20.4K likes and counting: "GUE$$ what," and it wasn't long before his fans flooded the comments section with their opinions.

One of Joey's followers wrote, "Miss brown hair but looks cool!", while another said, "I like it, but in a way it kind of makes him look like Phillip Schofield?! Anyone else see this?"

You guys don't hold back, do you?

Even though Joey - who is currently in Dubai - has made waves with his new 'do, he isn't the only reality star to follow in the footsteps of trendsetter Biebs! Oh, no...

Geordie Shore's Gaz Beadle also unleashed his inner hair chameleon last week and jazzed up his quiff with lashings of platinum streaks - and it's safe to say his fans absolutely adored the new look.

Who's next we wonder? Watch this space...

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