The Break The Rules songstress proved that she isn't afraid to take a style risk as she slipped into all manner of bright and bold ensembles on the tropical-inspired shoot which is like nothing we've ever seen before.
She knows exactly how to make a splash, right?
In one eye-popping snap, the talented singer got us all super-excited for the summer as she slipped into a ruched purple swimsuit (those legs, though!) and pulled a seriously sassy pose against a background of palm trees.
In another of the fragrance's seriously HAWT campaign pics, Charli unleashed her wild side and went all 70s on us clad in this spray-on body which boasted vibrant blooms and a plunging neckline. Can we also just take a moment to admire her purple-washed lids? We sense a super-trend emerging!
Why Not? is Charli XCX's third fragrance for Impulse. Last year the stunning starlet brought us Rock & Love and Vanilla Kiss - we can't decide which one we adore the most!
Talking about her vibrant collaboration with the popular brand Charli said, "I loved showing off my playful side in this shoot for my new limited edition fragrance with Impulse and I'm so excited for everyone to try it! The Why Not? can is cute and sassy with bright vibrant colours and emoji inspired icons, which I'm totally obsessed with! It's fruity, tropical and perfect for the summer."
Can we just be her already?
To get your hands on the latest daring #ImpulseXCX fragrance, head to Superdrug and all other major retailers to pick up a Limited Edition can of Impulse Why Not? for £1.99.
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