The Keeping Up With The Kardashians star took to her website and app to share a make-up tutorial with her trusty MUA Hrush Achemyan by her side and as expected, we saw a whole 'loada cheek chiseling going on using foundation, concealer and of course, highlighter.
All sounds normal, right? Well we beg to differ...
A few minutes into the clip we witnessed talented Hrush take a concealer laden brush to Kylie's ear (yep you read that right) as she proceeded to contour from the inside out.
Yes, we were confused and even maybe a little bit grossed out, but theres a great explanation behind ear contouring as KJ's very own make-up maestro went on to explain.
"Actually, [ear contouring is] a really good tip that a lot of people don't do, " Hrush said, "because it's really not cute when you're on the red carpet, or you get snapped and then your face is one colour, and the ears are different."
'It shows, " Hrush continued. "Like, the tone is not really your skin tone and you have on a lot of foundation. Just like your neck, your ears are a part of your face."
We guess she has a pretty good point but, er, somehow we won't be investing in any more contouring brushes.
For now, anyway!
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