But is it what it seems...?
The Keeping Up With The Kardashians star is famed for chopping and changing up her 'do. Cornrows, dip-dyes, mermaid blue waves - you name a style and our Kylez has rocked it - but she took to Twitter in October to reveal that her experimentative ways had really taken a toll on her hair's health.
Until this weekend, Kylie's hair has been totally au-naturale in a bid to bring it back around, but she took to Snapchat and Instagram (where else?!) to debut her bright and bold new look.
However, we're almost certain it's a wig. Anyone else glimpse her natural tresses underneath? Hmm...
Kylie's Insta-snap shows her riding in a helicopter and pouting for the camera (naturally) as her candy-floss pink waves cascade past her perfectly made up face. And even though we've fallen in love with her layered brunette locks of late, we can't help but adore this look, too!
The even better news? It's probably not doing as much damage as a whole crate of hair-dye. She's come a long way since last year, we'll give her that.
It wasn't long before KJ's fans took to the comments section in their droves. One follower wrote, "Love this colour! It suits you best!" while another said, "That has to be a wig! Still think it looks bomb, though."
Anyone else struggling to keep up?!
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