And it's nothing short of stunning!
The Keeping Up With The Kardashians star branched out of classic nude and brown territory as she expended her Lip Kit line and opted for a gorgeous matte magenta hue which has made her beauty obsessed followers (us included) completely weak at the knees.
KJ took the opportunity to post a selfie to the Lip Kit By Kylie Instagram account on Sunday (17 January) which shows her incredibly plump pout dressed in the edgy shade that she decided to call 'Posie,' after asking fans to choose a name for it.
The snap has racked up a huge 80.8K likes (and counting) and followers were quick to flood the comments section with their thoughts on the colour.
One wrote, "NEED this colour in my life! Hope not to miss out like I did last time," while another said, "How perfect is this colour!"
We couldn't agree more, guys.
Kylie's romantic new lip colour - which she is launching in time for Valentine's Day - will be available to buy online and the reality beauty is said to be taking measures to ensure that the liquid lippie doesn't completely sell-out again.
Laptops at the ready...
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